Kinetic Futures explores the evolution of commerce and communications.

On the Kinetic Futures blog:

  • In this ongoing feature, we select noteworthy out-of-home advertising campaigns and analyze the creative and media strategies that make them impactful. The Campaign From June to September 2013, Observatoire Du Pain, a lobby group for French millers and…
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  • In 1862, photographer Charles Marville was commissioned by the city of Paris to document a massive urban planning initiative which was to transform the French capital.  In doing so, Marville captured some of the earliest images of out-of-home media. …
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  • We have written at some length, both here and in our research publications, on the growing importance of data and analytics to media planning. That a better understanding of audience behavior allows for more effective marketing practice is undisputed,…
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  • Early entrants into the wearable computing sector like Pebble will soon face a much more crowded field, as ever-growing numbers of major technology companies announce wearable computing products. Last week, Google debuted Android Wear, a new version of…
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